Ways to keep customer data secure

Cyber crime is a serious concern for business owners. Recently IBM Chair, CEO, and President, Ginni Rometty, called it “the greatest threat to every company in the world”. According to Juniper Research, by 2019 cyber crime will cost businesses a staggering $2 trillion. It’s impossible to put a dollar value on what your customer data is worth – or the cost to your business should sensitive data be compromised by…  Read more

A Guide to Profiling Your Customers

Easily the most important first step in establishing any type of business is to define your customers so that you have the information you need to attract the right audience and generate valuable traffic to your website. Understanding your customers and what makes them tick is the key to any successful business, particularly if you are paying out large amounts of money to drive relevant traffic. One of the most…  Read more

Spotting Problem Employees Ahead of Time

Your employees are the blood of your entrepreneurial life. No start-up will survive without a good set of people making sure that things run perfectly. The problem for you and any other entrepreneur is making sure that the people on your team are trustworthy and reliable. Some people have a sixth sense when it comes to reading people, but if you’re not that lucky you can simply keep an eye…  Read more

The advantages of a business dashboard

Business dashboards are a valuable business intelligence tool, offering an “at-a-glance” big picture view of a company’s performance. Some business owners use a dashboard to track KPIs relevant to just one aspect of their business, such as sales growth, marketing, or financial data. Others rely on an executive dashboard for an overview of data culled from various sources (e.g. their accounting software, CRM tools, and website analytics). The great advantage…  Read more

6 Proven Ways to Improve Your Content Writing

When it comes to writing for blogs, not all content is created equal. Many articles are rushed, poorly written, and lack the research to back them up, all of which can drive away traffic and leave visitors with a negative first impression. The good news is that with the right know-how and a bit of effort, virtually anyone can dramatically improve their writing skills. Below are some of the most…  Read more

Tips for more productive meetings

Increasing efficiency and minimizing costs are essential to running a profitable business. Yet many small business owners waste countless hours on meetings that lack focus, run on too long, and pull staff away from more productive tasks. Follow these seven tips to make your meetings more efficient and cost-effective. What’s your goal? Every meeting should have a clear objective, and a reason the meeting is needed (versus an email or…  Read more

Ten Proven Ways to Get More Twitter Followers

Social media is a more potent force than ever before and one of the sites at the forefront of the social media revolution is Twitter.  With millions of active users, Twitter is an extremely powerful marketing tool.  The secret to Twitter success, of course, is growing and then holding a large follower base which can then retweet your own tweets, bringing you even more exposure.  But how does one best…  Read more

8 Common Problems New Freelancers Face

Freelancers in all industries deal with the same problems due to the nature of their work.  Typically, freelancers are solo work-from-home contractors that manage every aspect of their business.  If you’re thinking of dropping your career as an employee to begin freelancing, consider the following obstacles you will need to navigate.  Unfortunately, problems beget more problems, and a shaky foundation quickly leads to a crumbly business, and many regrets about…  Read more

Should you hire remote overseas workers?

The rise of the global workforce has opened up exciting possibilities for small business owners whose growing companies could use an extra set of hands. If you’re wondering whether it’s worthwhile to hire overseas workers for virtual admin support or other business services, cost considerations alone can make the prospect quite attractive. Before you decide to hire an overseas worker for your next project, keep these important considerations in mind.…  Read more

Tips for keeping your business data secure

It’s no secret that data loss can be a costly nightmare for a small business, with recent estimates citing the total cost of data breaches exceeding $2.1 trillion by 2019. Unfortunately, cyber attackers increasingly target small businesses because they are less likely to have security protection in place. Accidental loss or loss due to a natural disaster can be just as harmful to a business, with recovery efforts and delays…  Read more

How to Create a Personal Brand

The words ‘personal brand’ are still somewhat controversial, and carry an unfortunate cast of self-promotion and vanity. The truth is that personal branding is more important than ever in the job market, and those without a clear personal brand or mission to create one are lagging behind the competition. What is a personal brand? How you present yourself has always been important in the workplace. In the corporate heyday, it…  Read more

5 Business Benefits Of Customer Loyalty Programs

Customer loyalty programs are surprisingly simple to implement, especially online, and can bring many benefits to your business. Beyond the simple fact of adding satisfaction for your regular customers, here are five ways your business can profit from starting a loyalty scheme. Customer retention The most obvious benefit of a customer loyalty program is that it improves retention. Customers want to accumulate points to get the rewards or exclusive benefits…  Read more

Seven Tips for Managing Managers

Managing people is one thing, but anyone with experience of managing managers will know that’s a completely different ball game. A management team that works in complete harmony is a rare and beautiful thing, but it never comes easy. In fact, it’s paradoxical to think it should ever be that a group of people with strong leadership and management skills will operate without conflict for any length of time. The…  Read more

5 Things a Great Business Name Should Do

A great business name isn’t just a label for your company. It is also your number one marketing tool, serving as a platform for setting yourself apart and defining your brand. At the very least, your business name should do the following. Convey the industry or area of expertise of your company When customers search for businesses, they apply some filters to determine whether specific organizations are relevant to their…  Read more

Social Media Etiquette: 9 more Quick Tips for Professionals

With social media, you can connect with business associates quickly and creatively. But this communication mode is not without risk. A thoughtless post can offend customers and other business partners and damage relationships rather than build them. By following a few ground rules you can be confident your comments and posts will be appropriate ones. Check Your Messages for Grammar and Spelling Your co-workers and business partners evaluate your communication…  Read more

Social Media Etiquette: 12 Quick Tips for Professionals

With social media, you can connect with business associates quickly and creatively. But this communication mode is not without risk. A thoughtless post can offend customers and other business partners and damage relationships rather than build them. By following a few ground rules you can be confident your comments and posts will be appropriate ones. Abstain From Posting or Tweeting Certain Information If you aren’t sure it’s acceptable to post…  Read more

Email Etiquette: How to Respond to Rude Email

The worst thing about a rude message is the author presuming you’ll respond to a complaint or request when his communication lacks any hint of civility. When confronted with an obvious violation of good manners, you can easily delete the email without upsetting anyone who is aware of politeness standards. You can also punt the request to a co-worker, but that would make you the bad guy. It’s best to…  Read more

5 Tips to Improve the Conversion Rate on Your Site

If you want to increase sales on your e-commerce site, you should not only focus on traffic but also on your conversion rate. The higher your conversion rate, the more money you can make with the same number of visitors. Here are five tactics to help you increase your conversion rate. Test Testing is an important part of improving your conversion rate. Split testing can help you determine what aspects…  Read more

How to find a good niche

In business, finding a niche that can supply enough revenue is important. More entrepreneurs than ever are realising the importance of finding a narrow set of customers and catering their product or service to them. This allows you to focus your efforts on being great at a few things, rather than mediocre at many. But how do you find your ideal target market? This article will get you started by…  Read more

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