SBA 8(a) Certification Program

Did you know the Federal government is required by law to give preferential treatment to small disadvantaged companies? What is the SBA 8(a) Certification Program? In 2014, $34.7 billion in federal contracts was awarded to small disadvantaged businesses at an average of $5.2 million per firm. To help these businesses thrive and compete, the US SBA created the 8(a) Business Development Program. This program is for small businesses that are…  Read more

How Not To Recruit

Eighty percent of staff turnover is caused by bad hiring decisions, according to the Harvard Business Review. But few organizations question whether problems within their own recruiting processes turn away potential talent. If your recruiting strategy exhibits any of the following obstacles, it’s time for a rethink. Self-Centered Job Advertisements Most job advertisements speak extensively about the talent, skills and qualifications a candidate must have, but do nothing to sell…  Read more

Grow Your Email List Through Personal Contact

When your email list is small or you’d just like to add more people and get higher open rates, it’s smart to grow your list through personal contacts. Begin with the obvious: ask friends, family and business contacts to sign up. Everyone has a pool of people who might be happy to hear about your business via email. All you have to do is remember to ask. Put a note…  Read more

Vote for Jeff to be a Top 100 ProAdvisor!

We’ve got some exciting news! It’s official! Our very own W2 Group CEO, Jeff Wilson II, is in the running to be a Top 100 ProAdvisor! But we need your vote to make this happen! We’re asking all clients, partners and friends to help us get there. Click here to cast your vote for Jeff Wilson II (names are listed alphabetically by last name so scroll down to the bottom…  Read more

Preparing an exit strategy

Research has repeatedly shown that businesses that have been prepared for the owner’s exit are significantly more likely to endure than unprepared businesses. These guidelines around an exit strategy can help your business legacy live on – and get you a satisfactory result. Preparation delivers the best results The key message to take away is this: start your exit strategy now – don’t wait until that ‘later time’. Life is…  Read more

5 Environmental Conservation Tips for Small Businesses

While major companies create powerful green initiatives, many small businesses use the excuse of “no resources” to do nothing. However, everyone plays an important role in protecting the environment, and small businesses have a unique opportunity to involve their community of employees and customers. The most effective environmental conservation projects need not cost much more than a collective effort. If you own or work in a small business, here are…  Read more

Becoming a Better Leader by Developing Personal Accountability  

Being a leader is not just about the habits you practice in front of others. It is often about the habits you practice behind closed doors that make you an easy person to follow. Accountability is a touchy subject that can make many people feel uncomfortable, but it protects you as a leader and can exponentially increase the level of influence you have over a corporation or group of followers.…  Read more

Becoming a Better Leader by Developing Communication Skills

Perhaps you have noticed that it is not always the smartest or most capable person that gets a promotion or has management roles seemingly thrust at them. Studies have shown that a person with better communication skills can typically achieve a higher level of success than someone who simply has the highest qualifications on paper. This is good news for anyone looking to develop the skills it takes to stand…  Read more

Is Now the Right Time to Buy a Home?

If you’ve frequently been asking yourself if it’s the right time to buy a home, there are several things to first consider. Three things to think about are the current market conditions, the interest rates, and the amount of available housing. Current Market The current market conditions may help you determine if it is the right time to buy a home. If prices are starting to increase, you may want…  Read more

5 Tips for Creating a Better LinkedIn Profile

Whether you’re an entrepreneur seeking lucrative new partnerships or a skilled worker in search of the perfect job placement, LinkedIn is the social network you need to be using. As the world’s premier social network geared towards professionals from all walks of life, LinkedIn is effectively your online portfolio and résumé. Companies all over the world use it daily to seek out valuable new connections, but with some 350 million…  Read more

7 Common Health and Safety Risks in the Office and How to Mitigate Them

Offices are often thought of as relatively benign places, compared to more manual environments, such as factory floors or construction sites. But they hold many risks of their own to employees’ health and safety. Be sure of keeping your most valuable asset safe and well by ensuring you don’t overlook these seven common office-based risks. Lone working Lone working is not just about manual operatives working in remote or isolated…  Read more

Killer CV or CV? 5 Blunders That Could Kill Your Chances

Your CV is one of the most important documents you will ever create but a single mistake could send all that hard work straight to the recycle bin. Hiring managers and HR executives sort through hundreds of CVs for every job opening. That means they may spend only a few seconds on each one. If you make any of these 5 blunders, you could be dooming your chances of getting…  Read more

Using blogs to improve your business

Showcasing a business online is an increasingly effective tool for attracting new customers. Blogging is a great way to start to communicate with your target audience. Blogs are highly effective tools for sharing your expertise with others, increasing web traffic and brand awareness, and for attracting and interacting with new customers. WordPress and Blogger are free web hosting platforms that make blogging available to businesses of all sizes. What is…  Read more

9 reasons to switch to cloud computing

Don’t be left up in the air by traditional IT solutions. Check out the top 9 advantages for small businesses switching to cloud computing. Cloud computing is fast becoming the norm because storing information and using software hosted on the Internet has many advantages. 1. Save money Traditionally, a small business spends money licensing software or buying packages to install or download onto individual computers. Cloud computing, on the other…  Read more

Getting the work–life balance right

As a small business owner it’s hard to juggle your work and outside responsibilities. It’s important to run your business effectively and still have a life outside the office. You need a good balance between work and play for your health and well-being. Small business owners often fall into the trap of working too hard, ending up exhausted from the constant work demands associated with self-employment. Why you need balance…  Read more

Choosing your business name

One of the most important decisions you’ll ever make in business is your choice of business name. A good name can create the perception of integrity, professionalism, or value-for-money. It could be your business’s biggest asset. A poorly chosen name can discourage potential customers by making your business appear farcical, or even offensive. What’s in a name If you haven’t thought of any names yet or the names you’ve come…  Read more

Eight Characteristics of successful small businesses

We now look at eight characteristics important to successful businesses. International researchers who have studied many small businesses have found that these characteristics consistently play a part in the success of small companies. The eight characteristics are: Owners leading by Example Having a simple business structure Information sharing among employees Staff are carefully chosen Staff commitment and loyalty A unique product or service A specific Customer focus Prompt follow up…  Read more

TAX TIP TUESDAY

  Why You Should Always File Your Tax Return It’s easy to put off filing your taxes. Maybe you’ve put it off for several years and see no point in starting now. It’s likely either you or someone you know has gone years without filing, and nothing happened; or maybe your missed filing is a constant dark cloud that revisits you this time every year. Whatever the case may be…  Read more

From Apple to Avon: six inspiring marketing successes

From Mac computers to make-up, here are six examples of super-strong brands that cornered their markets using different marketing strategies. If you look at their histories and analyze the pivotal moments, you’ll find parallels and pick up tips on how your company can follow in their footsteps and stand on the shoulders of giants. Apple’s call to arms Anyone who remembers Apple’s computers from the 1980s knows its brand loyalty…  Read more

Improving your business with better time management

When things are hectic, most small business owners wish they could find a way to get more than 24 hours into a day. Often, your ‘to-do’ list can get so long that you feel you never get to put as much attention into every task as you would like. It can also mean more time in the office or dealing with work issues after-hours – cutting into your free time…  Read more

Tips for writing effective performance reviews

Without knowing your break-even point, you can’t make informed business decisions. The performance review has become a rite of passage in the business world, yet many managers and employees fail to make the most of the opportunities these important discussions can provide. When used properly, the annual review process can provide managers with real insight into everything from employee perception of the company to ways to make the firm better…  Read more

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